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Privacy Policy

Last updated: September 2026

Information We Collect

We collect as little as we can. Your quiz answers are scored in your browser and are never sent to us. If analytics is allowed (see below), Google Analytics records that a quiz was completed and which response it showed (fight, flight, freeze or fawn), without your name or email address. If you subscribe to our emails, we store your email address and, if you subscribed from your quiz result, that result, so the emails match it.

Analytics

We use Google Analytics to see which pages are useful. It records things like the pages you visit, how long you stay, your device type and your approximate location. Google Analytics does not store IP addresses, and we never send it your name or email address.

Cookies

Google Analytics uses cookies. Whether they are set depends on where you are and what you choose in the cookie banner:

  • In the UK, the EU, Iceland, Liechtenstein, Norway and Switzerland, analytics cookies stay off until you click Accept. Until then Google receives only cookie-less signals that carry no identifier.
  • Everywhere else, analytics cookies are on unless you click Decline.
  • If you decline, analytics is switched off on every page, the analytics cookies already set are deleted, and Google Analytics is not loaded at all.

You can change your choice at any time with Cookie settings at the bottom of every page. Your choice is remembered in your browser's local storage. Affiliate partners may set their own cookies after you click one of their links.

Affiliate Links

Some links on this site are affiliate links. When you click these links and make a purchase, we may earn a commission at no extra cost to you. Affiliate links are clearly disclosed where they appear. Our affiliate partners may use cookies to track referrals.

Email

If you subscribe to our email list, we use your email address to send you the resources you requested and occasional updates. You can unsubscribe at any time by clicking the unsubscribe link in any email.

Third-Party Services

We use the following third-party services: Cloudflare (content delivery and security), Google Analytics (analytics, subject to the choices above), Resend (email delivery), Stripe (payments for the Recovery Kit), and affiliate partners such as Online-Therapy.com and Amazon. Each has its own privacy policy governing its data practices.

Contact

If you have questions about this privacy policy, email [email protected].